The Challenge – Responsible Sales course is designed to educate participants on responsible sales practices in the hospitality and retail sectors. It focuses on understanding legal requirements, promoting responsible alcohol sales (in hospitality), and ensuring compliance with regulations to uphold public safety and business integrity.

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Learning Objectives:

– Understand the importance of responsible sales practices in hospitality and retail.

– Recognise legal responsibilities and compliance requirements related to sales of alcohol and other products.

– Develop skills to prevent underage sales, handle challenging situations, and promote responsible consumption.

– Enhance customer service techniques while maintaining legal and ethical standards.

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Course Outline:

Module 1: Introduction to Responsible Sales

– Importance of responsible sales practices in hospitality and retail sectors.

– Legal requirements and regulatory frameworks governing sales of alcohol and other restricted products.

Module 2: Responsible Alcohol Sales (Hospitality)

– Licensing laws and regulations for selling alcohol.

– Age verification and refusal of service policies.

– Best practices for preventing underage sales and ensuring responsible consumption.

Module 3: Product Knowledge and Customer Service

– Understanding product specifications and benefits.

– Effective customer communication and sales techniques.

– Handling customer inquiries, complaints, and challenging situations professionally.

Module 4: Compliance and Legal Responsibilities

– Overview of key legislation (e.g., Licensing Act, Sale of Goods Act).

– Responsibilities of staff and managers in maintaining compliance.

– Consequences of non-compliance and legal penalties.

Module 5: Ethical Sales Practices

– Promoting ethical sales practices and corporate social responsibility.

– Strategies for promoting responsible consumption and health awareness.

– Collaborating with community stakeholders to support responsible sales initiatives.

Module 6: Risk Management and Incident Handling

– Identifying potential risks associated with sales practices.

– Developing incident response protocols for challenging situations.

– Reporting procedures and communication with authorities when necessary.

Module 7: Training and Development

– Implementing ongoing training programs for staff on responsible sales practices.

– Monitoring and evaluating the effectiveness of training initiatives.

– Continuous improvement in sales strategies and customer service standards.

Target Audience:

– Hospitality managers, bar staff, servers, and retail staff involved in alcohol sales.

– Retail managers, sales associates, and customer service representatives.

– Anyone responsible for maintaining legal compliance and promoting responsible sales practices in hospitality and retail settings.

Conclusion:

The Challenge – Responsible Sales in Hospitality and Retail course equips participants with essential knowledge and skills to conduct sales responsibly in compliance with legal requirements. By adhering to responsible sales practices, participants contribute to maintaining public trust, promoting customer safety, and upholding the reputation of their establishments in the hospitality and retail sectors.